AGENDA – OMA Big Data Seminar

June 6th 2013 – Burlington Hotel, Dublin, Ireland

10:00 Welcome
Gary Jones – Chairman of the Board, OMA – Watch Now
10:05 Big data in context – what it means to consumers, regulators and the industry future
Ajit Jaokar – Founder, futuretext – Watch Now
10:25 The Consumer
10:30 Management and use of personal data in a mobile context
Mark Little – Ovum – Watch Now
10:50 Social data
Philip Sheldrake – Euler Partners – Watch Now
11:10 Use of Customer Data
11:15 Customer insight using on-device clients
Tom Walls – Ciqual – Watch Now
11:35 AllAboard: a system for exploring urban mobility and optimizing public transport using cellphone data
Francesco Calabrese – IBM Research – Watch Now
12:00 Use of an individuals data
Panel discussion – Mark Little, Philip Sheldrake, Tom Walls, Francesco Calabrese, James Rosewell – Watch Now
13:00 – Lunch
14:00 Mobile Codes
14:05 “Everything You Know About QR Codes Is Wrong”
Terence Eden – Telefonica – Watch Now
14:25 The state of the industry in mobile scanning
Mike Wehrs – Scanbuy – Watch Now
14:45 GS1 Standards for Mobile Advertising
Malcolm Bowden – GS1 – Watch Now
15:05 Panel discussion – Terence Eden, Mike Wehrs, Malcolm Bowden Watch Now
15:30 – Break
15:45 Big Data and Standards
15:50 Standards and big data
Kepeng Li – Huawei – Watch Now
16:10 Panel discussion on the requirements for standards, best practices and recommendations (Q&A for all topics) – Mark Little, Philip Sheldrake, Tom WallsFrancesco CalabreseTerence Eden, Mike Wehrs, Malcolm BowdenKepeng LiWatch Now
16:50 Conclusions (next steps in OMA)Watch Now
17:00 Close and Networking